In December 2024, we operated the Tom and Jerry Christmas Pop-up Store in the Seongsu area for approximately one month.

  This project was strategically designed to engage a broad target audience, including Millennials and Gen Z consumers, family visitors, and long-time fans of the beloved franchise.

  By combining the year-end festive season with a Christmas-themed concept, we translated the animation’s playful and iconic universe into an immersive offline space. Through character photo zones and interactive experiential content, the pop-up successfully generated strong public interest and attention.

  Throughout the operation period, the store maintained an average daily waiting demand of several hundred teams, while steady walk-in traffic further established it as one of the most talked-about pop-ups in the Seongsu commercial district. In particular, during weekends and peak hours, consistent queues demonstrated the strong drawing power of the brand IP and the commercial viability of seasonal content.

  At the pop-up, we exclusively launched Christmas-themed limited-edition Tom and Jerry merchandise available only on-site, offering visitors both a seasonal experience and collectible value. By maintaining strong conceptual consistency across spatial design, merchandise planning, and product packaging, we maximized brand immersion. The project achieved high visitor engagement and strong purchase conversion rates throughout its run.

  Through this project, we validated the scalability of seasonal content expansion for a global classic IP, as well as the competitiveness of an experiential, offline space-based consumption model.

  Moving forward, we will continue to plan and operate IP-driven offline projects that reflect evolving trends and consumer responses, further expanding immersive brand experiences.